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I like to talk
about cars.

No but… like, a lot.

On the rare weekend when I’m not at a race track, you’ll catch me glued to a motorsport app, replying to Insta DMs (no, I can’t give you a free 911, but nice try for asking), retouching Hypercar shots, editing some behind-the-scenes antics with the drivers for an upcoming social media post, or planning the next big activation for a manufacturer’s market or sponsor.

Even off the track, it’s full throttle all the way.

ALFA ROMEO ABARTH FIAT

PORSCHE FORMULA E

PORSCHE COANDA ESPORTS

PORSCHE PENSKE MOTORSPORT

TOYOTA LEXUS

24H OF LE MANS

ABU DHABI GRAND PRIX

FORD

JEEP DODGE RAM

DAYTONA 24H

RENNSPORT REUNION

ESPORTS WORLD CUP

ALFA ROMEO ABARTH FIAT PORSCHE FORMULA E PORSCHE COANDA ESPORTS PORSCHE PENSKE MOTORSPORT TOYOTA LEXUS 24H OF LE MANS ABU DHABI GRAND PRIX FORD JEEP DODGE RAM DAYTONA 24H RENNSPORT REUNION ESPORTS WORLD CUP

My Pit Crew of Skills

  • RACE COMMS & SOCIAL MEDIA

    I’m in the driver’s seat for all things social media - whether it’s planning race weekend coverage, producing on-the-fly content, or giving teams and drivers that competitive edge online. The race is on, and I make sure the social buzz keeps pace!

  • CAMPAIGNS & ACTIVATIONS

    With a few global advertising agencies under my belt, I’ve levelled up in everything from pre to post-production. Whether it’s crafting dynamic marketing activations for brands and sponsors or launching a 360° campaign that seamlessly connects the virtual and real world, I’m always geared up for results!

  • STRATEGY & PLANNNING

    All great ideas need the right charge to go the distance. That’s why strategy is at the core of everything I do - whether it’s leading workshops to electrify communication tactics, training teams and drivers to boost their online presence, or diving into the data to craft performance-driven reports.

CONTENT CREATION

SOCIAL MEDIA MANAGEMENT

COMMUNITY MANAGEMENT

MARKET INTEGRATION

CAMPAIGN REPORTING

CONTENT CALENDAR

CREATIVE CONCEPT

CREATIVE DIRECTION

POST PRODUCTION

ADHOC CONTENT

ADVERTISING FILM

360 CAMPAIGN

SPONSOR ACTIVATION

STRATEGY

CONTENT CREATION SOCIAL MEDIA MANAGEMENT COMMUNITY MANAGEMENT MARKET INTEGRATION CAMPAIGN REPORTING CONTENT CALENDAR CREATIVE CONCEPT CREATIVE DIRECTION POST PRODUCTION ADHOC CONTENT ADVERTISING FILM 360 CAMPAIGN SPONSOR ACTIVATION STRATEGY

Want to take a look at some of the projects I’ve been involved in?