Castle Lite.
The Unofficial Gaming Pack.
The Unofficial Gaming Pack:
Castle Lite Levels Up for Gamers
-
The brief was simple: Launch Castle Lite’s new 1.5L lite beer targeting gamers through social content.
-
Being a much bigger bottle with a specially-created ‘keep-cool’ design, the new bottle is the perfect size for gamers who want to remain focused whilst playing.
Gamified Content for Gamers
We created three high-energy, gamified videos that connected directly with the gaming audience. Each video demonstrated the bottle’s key benefits in a format that mirrored gaming aesthetics.
Keeps it Cool: Highlighting the bottle’s specially designed ‘keep-cool’ feature, ensuring the beer stays cold throughout long gaming sessions.
Fewer Fridge Runs: Emphasizing the larger 1.5L size, reducing interruptions and keeping players immersed in their games.
Spill Prevention: Showcasing the bottle’s gamer-friendly design to minimize distractions caused by spills.
"The Unofficial Gaming Pack" successfully positioned Castle Lite’s new bottle as a must-have for gamers, leveraging relatable content and humour to engage the gaming community and build excitement around the launch.
My role in this project:
Art Direction & Design: Shaping the creative vision to align with gaming aesthetics and Castle Lite’s brand identity.
Video Editing: Producing visually engaging, gamified videos that captured the product’s unique appeal.