Fiat.
#ChooseHappy
Embracing Happiness, Community,
and Joyful Driving
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After months of being locked up and indoors, how do we push car sales using the Fiat #UnfilterHappiness platform?
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In the Middle East, Fiat is known for being the fun, cute and colourful little rides that people choose to add a little style to their everyday drives.
A Splash of Color in a Sea of Grey
We highlighted Fiat’s bold, colorful designs as a statement of individuality and joy, contrasting the sea of grey cars dominating the streets. The campaign framed Fiat as not just a car but a lifestyle choice—one that brings happiness to every drive.
Using Influencers to Create the Content
To amplify reach and engagement, we partnered with influencers who embodied Fiat’s fun and stylish ethos. They became the face of our content, collaborating with us to create dynamic, relatable posts that resonated with their followers. Through interactive Q&A sessions, behind-the-scenes content, and personalized responses to fans, influencers played a key role in driving excitement and engagement throughout the campaign.
Engaging Content Across Channels
The campaign leveraged eye-catching visuals and snappy video content to showcase Fiat’s charm. From playful animations to vibrant social posts, we ensured Fiat’s unique personality shone through.
My role in this project:
Creative Strategy: Shaping the campaign’s approach to align with Fiat’s playful and vibrant brand identity.
Art Direction & Design: Crafting colourful, dynamic visuals that brought the #UnfilterHappiness message to life, as well as producing polished, lively video content that captured Fiat’s spirit and boosted audience engagement.
Copywriting: Developing cheerful, engaging messaging to resonate with Fiat’s audience.
Influencer Management: Working together with influencer directors, actors and models to create content that worked for their channels as well as Fiat’s.
