ToyotaCare.
Trust Your Toyota.
Trust your Toyota in the most remote of locations.
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The brief was to reintroduce the Toyota Care brand to the market and build trust amongst our customers.
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With the long roads and massive dunes of the UAE being the playground for many Toyotas, we chose to showcase the most remote places in the country that one can take their Toyota to, and feel like - thanks to regular service by the same brand who made it - they trust their car.
Adventures Built on Trust
The campaign featured stunning visuals of Toyotas navigating the UAE’s most remote and challenging landscapes. These locations symbolized the confidence Toyota owners can have when their vehicle is maintained through ToyotaCare, ensuring optimal performance and safety. By connecting the brand to the adventurous lifestyle of its audience, the campaign emphasized the importance of regular service by the same experts who built the car—offering peace of mind no matter how far off the beaten path they travel.
Beyond Online
"Trust Your Toyota" also appeared on some of the busiest areas in cities across the UAE, contrasting visually with their surroundings and visually re-establishing ToyotaCare as the trusted partner for vehicle maintenance, aligning the brand with the adventurous, confident spirit of Toyota owners in the UAE.
My role in this project:
Art Direction: Crafting the campaign’s visual identity to reflect both the rugged beauty of the UAE and the reliability of Toyota vehicles.
Design: Producing compelling visuals that brought the campaign’s message of trust and exploration to life.
