Lexus.
A Timeless Drive.
Built to Last: Lexus Proves
True Style Never Fades
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The brief was to communicate how Lexus is not just a drive that one buys and replaces every year or two, but is kept on for many years.
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A full product reshoot of the current Lexus range, along with a social video.
The campaign’s centerpiece was a complete product reshoot, focusing on the sleek designs and meticulous craftsmanship of the Lexus range. The visuals highlighted the cars’ timeless beauty, reinforcing the message that true quality never goes out of style.
Through carefully curated content, the campaign positioned Lexus as more than a car—it’s an investment in timeless luxury and reliability, appealing to drivers who value enduring quality over fleeting trends.
My role in this project:
Art Direction: Leading the creative vision for the reshoot and ensuring every element reflected the timeless elegance of Lexus.
Copywriting: Crafting messaging that resonated with Lexus’s values of heritage, craftsmanship, and longevity.
Design: Creating cohesive visual assets that seamlessly tied together the campaign’s narrative across platforms.
