MOPAR.
Trust The Experts.
How MOPAR Turned Common Mistakes
into Memorable Messaging
-
The ask was to come up with a creative social-first campaign that we can do to talk about why people should rather trust MOPAR with their car service than any other garage.
-
In the UAE, it is often that after a car's service plan is up, people tend to take their cars to the cheapest service centre that they can, often with devastating effects.
Trust the Experts
"Trust the Experts"—a playful yet impactful campaign showcasing the consequences of trusting the wrong service providers, emphasizing MOPAR’s expertise and authenticity. The campaign featured a series of clever and fun visuals that humorously highlighted what can go wrong when people trust uncertified service providers. These were designed as posters for MOPAR showrooms and adapted into engaging social carousels.
Engaging Social Extensions
To connect with audiences online, the campaign introduced carousels that addressed a common dilemma: what to do with non-genuine parts if they’ve already been purchased. These lighthearted yet informative posts encouraged users to switch to MOPAR for reliable solutions.
Radio Advertisements
A series of witty and memorable radio ads complemented the visual campaign, reinforcing the message that trusting the wrong service providers could lead to major regrets.
Here's to the Armchair Enthusiast,
The man who does everything himself because he knows better,
The guy who chose the 13/16 socket for his NGK spark plug,
The dad who just wanted to teach you how to change your tire,
The lady who thought she'd save a lot by letting her brother 'take a look at it’
Here’s to the guy who followed a YouTube tutorial with 778 thumbs-downs,
And here's to those, who after all of that, knew that 83 years of success doesn't mean nothing.
Trust the experts.
We built it. We know it.
My role in this project:
Copywriting: Developing compelling scripts, captions, and messaging that drove home the importance of trusting MOPAR.
Art Direction: Shaping the creative vision for the campaign’s visuals and ensuring alignment with MOPAR’s brand identity.
Design: Creating polished and impactful visuals for both social media and showroom posters.