Toyota.
Raize Up Visuals.

A visual that shows off
the all-new Toyota Raize.

  • The ask was simple: Use the studio shots that we currently have of the Toyota Raize and give them some energy.

  • The images were placed in a high-energy feeling environment to give them a sporty feel, with the model name Raize given the spotlight.

Infusing Energy Into Studio Shots

The existing studio images were reimagined within dynamic, high-energy environments to give the Toyota Raize a sporty and adventurous vibe. Each visual was designed to reflect the car’s bold personality and youthful appeal. The model name Raize was emphasized as a key design element, ensuring it commanded attention and reinforced the car’s energetic branding.

Screenshot 2022-05-11 at 13.51.59.png
Screenshot 2022-05-11 at 13.52.08.png
Screenshot 2022-05-11 at 13.52.16.png
Screenshot 2022-05-11 at 13.52.08.png
Screenshot 2022-05-11 at 13.51.59.png
Screenshot 2022-05-11 at 13.52.16.png

My role in this project:

  • Art Direction: Conceptualizing and directing the transformation of static studio shots into vibrant, high-energy visuals.

  • Copywriting: Crafting taglines and messaging to complement the bold design and amplify the Raize’s sporty appeal.

  • Design: Creating dynamic layouts and compositions that brought the campaign to life.

Previous

Etisalat - Gaming Comp Visuals