Castle Lite.
Litehouse.
Beyond Expectations: Crafting
a Winning Vision for Castle Lite
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The brief was simple: Put together an epic pitch document to prove why your team deserves to work on one of the coolest brands in the country, Castle Lite
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Being a small team sometimes means having a small budget and needing to be realistic in the time we have to do the project (1 week) and what we can offer our potential new client.
When Castle Lite sought a fresh creative partner, we seized the chance to prove our bold vision. With just one week, we delivered a pitch centered on Gaming, Hip Hop, and African Innovation—winning the account and shaping the brand’s digital future. This is what that looked like:
After putting together our team introduction video above, we set to work to create 3 brand pillars for Castle Lite online that they still use across their creative today: Gaming, Hip Hop and African Innovation.
Beyond Gaming.
Gamers were identified as a key audience for Castle Lite, so we crafted content that didn’t just speak to them but actively engaged them. From gamified digital experiences to partnerships within the gaming ecosystem, we focused on making Castle Lite a brand that truly resonated with this community.
Beyond Innovation.
As a proudly South African brand, Castle Lite had an incredible opportunity to uplift the communities that support and innovate around it. We proposed initiatives that celebrated local ingenuity, showcasing Castle Lite as a champion of African creativity and progress.
Beyond Hip Hop.
With deep roots in the Hip Hop scene, Castle Lite’s connection to the culture was undeniable. We developed strategies to engage both fans and musicians while creating opportunities to uplift young creatives, ensuring the brand remained an integral part of the movement.
Impact
Despite our small size and tight timeline, we delivered a pitch that outshone global competitors, securing Castle Lite as a client and kicking off an incredible partnership. Our work laid the foundation for the brand’s ongoing success in digital marketing, solidifying its presence in gaming, Hip Hop, and African innovation.
My Role:
Art Direction & Design: I worked on the visual execution of the pitch, ensuring every element reflected Castle Lite’s bold, innovative spirit while aligning with the strategic brand pillars.