Toyota.
Drive Fearless.
No Tricks, Just Treats: Turning Halloween Nightmares into Roadside Confidence
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The ask was to create a social post for Halloween for Toyota.
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We decided to create a series of Halloween ads called "Drive Fearless” connecting to Toyota's service package offering product, and how having this product will prevent a 'nightmare’ on the road for drivers.
A Spooky Spin on Reliability
We crafted the "Drive Fearless" concept to creatively connect Toyota’s service offerings with the Halloween spirit. The posts played on common fears like breakdowns or unexpected car troubles, turning them into entertaining yet relatable scenarios.
The series featured eye-catching visuals and clever copy that brought Halloween fun to Toyota’s audience while emphasizing the value of their service packages.
Each post ensured the brand stayed top-of-mind while delivering an engaging seasonal campaign.
My role in this project:
Art Direction: Developing the visual style and ensuring the posts captured both Halloween themes and Toyota’s brand identity.
Copywriting: Crafting sharp, thematic messaging to resonate with the audience while tying back to Toyota’s service offerings.